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Exclusive offer for APA members

Exclusive offer for APA members

As part of a collaboration with the APA, Editorial Intelligence (ei) is offering you - exclusively as a member of the APA - a £100 discount on the Editorial Intelligence Club Membership - a network run for opinion formers providing stimulating ideas, discussion and high end networking. Find out more about membership to ei »

Posted in CMA news
6thMay 2010

Branded content is the bridge between brand and lifestyle

Branded content is the bridge between brand and lifestyle

In April 2010, the IPA Bellwether survey revealed that in the past three months UK companies increased marketing spend for the first time in two and a half years. As organisations begin to find their feet again, after what can only be described as a tough few months, there is one industry that has continued to see investment despite the financial difficulties - editorialised branded content.

  Read APA's Julia Hutchison's comment piece on cross-media editorialised branded content in the retail sector »

Posted in CMA news
5thMay 2010

Story Worldwide creates careers website for the Eden Project

Story Worldwide creates careers website for the Eden Project

Story Worldwide today reveals a new website for educational charity the Eden Project - www.realcoolfutures.com.

Real Cool Futures is a website that has been developed to inspire and inform 14-19 year olds about environmentally friendly career opportunities. Using a bank of nearly 100 inspirational case studies, the site demonstrates a range of careers using written and video interviews that showcase individuals in eco-friendly jobs.  Read more about the project »

Posted in Member news
5thMay 2010

Making Money with Online Video

Brightcove logo

On the 20th May one of our affiliate members, Brightcove (www.brightcove.com) will be hosting a free summit for marketers, broadcasters and publishers on how to attract audience and make money from online video. learn more about the seminar and register your interest »

Posted in
4thMay 2010

Ceros MD says iPad offers great opportunity for customer publishers

Ceros MD says iPad offers great opportunity for customer publishers

Over the last few year one British company has been at the forefront of creating page turning interactive magazine style experiences online - Ceros. It now has an extensive list of clients including Conde Naste, Haymarket and Dennis Publishing and some hit publications to its name.

You might then have assumed that the company would be hugely excited by the launch of Apple's tablet PC the iPad with its ability to ape turning magazine pages. In fact, as Ceros MD Dominic Duffy told me, his phone hasn't stopped ringing in the last two months with publishers anxious to produce content that can be showcased on the device. So it is very interesting to discover that Duffy is taking a long view on how the Apple product might change publishing. Read the interview in full »

Posted in Multichannel
4thMay 2010

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