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In April 2010, the IPA Bellwether survey revealed that in the past three months UK companies increased marketing spend for the first time in two and a half years. As organisations begin to find their feet again, after what can only be described as a tough few months, there is one industry that has continued to see investment despite the financial difficulties - editorialised branded content.
Story Worldwide today reveals a new website for educational charity the Eden Project - www.realcoolfutures.com.
Real Cool Futures is a website that has been developed to inspire and inform 14-19 year olds about environmentally friendly career opportunities. Using a bank of nearly 100 inspirational case studies, the site demonstrates a range of careers using written and video interviews that showcase individuals in eco-friendly jobs. Read more about the project »
On the 20th May one of our affiliate members, Brightcove (www.brightcove.com) will be hosting a free summit for marketers, broadcasters and publishers on how to attract audience and make money from online video. learn more about the seminar and register your interest »
Over the last few year one British company has been at the forefront of creating page turning interactive magazine style experiences online - Ceros. It now has an extensive list of clients including Conde Naste, Haymarket and Dennis Publishing and some hit publications to its name.
You might then have assumed that the company would be hugely excited by the launch of Apple's tablet PC the iPad with its ability to ape turning magazine pages. In fact, as Ceros MD Dominic Duffy told me, his phone hasn't stopped ringing in the last two months with publishers anxious to produce content that can be showcased on the device. So it is very interesting to discover that Duffy is taking a long view on how the Apple product might change publishing. Read the interview in full »