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Marketing strategy - the long and the short of it
Posted by: Julia Hutchison, Head of Content, Group FMG
Marketing activity has always traditionally centred around campaign cycles, with activity peaking and troughing throughout the year. But thanks to the digital age in which we now live, consumers are demanding a constant and consistent 24-hour, seven-day a week engagement with brands. Read more »
A quick intro to social media in China
Posted by: Emily Chu, Editor, Tesco Lifestyle, Cedar Shanghai
Nihao! Hello from Shanghai. Things move fast around here. And by that, I mean in terms of communication. Everyone is connected at almost all times of the day, and brand messages surround you wherever you go. Internationally, we are probably all avid users of Whatsapp, Skype, Twitter and Facebook. Unfortunately, the latter two of these are blocked by what we affectionately call the Great Firewall of China. Read more »
Editorial integrity on the dark side
Posted by: Dan Fielder, Managing Editor, Sticky Content
Last month, Paul Keers' blog post, Are our ‘supermarket titles' part of the press?, drew attention to the invidious status accorded custom magazines - and by extension, much of content marketing - by the Government's proposed new press regulator. The remit of the post-Leveson legislation is likely to extend to websites such as the Huffington Post and Holy Moly, as well as to ‘gossip and lifestyle magazines such as Heat and Marie Claire', according to the Department of Culture, Media and Sport (DCMS) - but not to ‘bloggers, news aggregators and Twitter users'... or ‘supermarket titles such as Waitrose magazine'. Read more »
Posted by: Clare Hill, CMA
What's in a definition? For the majority of marketing disciplines, not a great deal. TV advertising, radio spots, print ads, online banners - there aren't many who need a definitive description of what they are and how they work. But for content marketing, the area is so broad, encompassing so many different media, that a definition is all-out essential. Read more »
Why we're supporting the Creative Pioneers
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Posted by: Geri Richards, CEO, Publicis Blueprint
Unemployment in Britain has fallen to its lowest level for 18 months, according to recent figures from the Office for National Statistics (ONS). Fantastic news, if you're taking a broad brush approach. But if you take a closer look, there's one particularly worrying stat - the number of young people not working actually increased for the first time in six months, meaning close to 1 million 16 to 24-year-olds are currently jobless. Read more »
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