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Posted by: Richard Nicholls, The Future Foundation
I have been interested in consumer empowerment for a long time - the idea that the balance of power has been slowly shifting from companies to consumers. Technology has of course been a huge driver, as tools emerge that allow consumers to see their electricity expenditure, compare prices, track their health and home energy use- and make the best decisions (or even automate the decision making process) based on this information. Read more »
Brands and agencies take note – magazines are trending
Posted by: Paul Keers, White Light Media
It's ironic. Just when the content industry is emphasising the number of platforms on which it operates, and just as video agencies, digital outfits and app developers are flocking under the umbrella of content marketing - the most fashionable medium seems to be print. Read more »
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Patrick Fuller finds inspiration at the checkout of his local supermarket
Posted by: Patrick Fuller, CMA
Let me be one of the few remaining people to wish you Happy New Year. Last year was one of the most successful in our industry's history, and all signs are pointing towards 2013 being even better. Read more »
Five technologies that could change content marketing forever
Posted by: CMA
With client brands always wanting to stand out and reach their customer in as many ways as possible, content marketing embraces new technology quicker than most. Already old hands at social media and mobile content, agencies are now looking to use the latest innovations to give their clients more distribution channels and wow-factor content. These are just a handful. Read more »
Coca-Cola: If this is content, bring back editorial
Posted by: Paul Keers, White Light Media
When Coca-Cola announced their digital content project, Journey, they talked in terms of becoming "a quality publisher of compelling content", and providing a site where people "engage in stimulating debate". I'm sure they won't mind, therefore, if some of that debate is about Journey itself. Read more »
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