Video has moved to become a central part of content marketing strategies, with video budgets set to accelerate further over the coming year, according to a new study by the Content Marketing Association. 71% of content marketers believe that brands aren’t investing enough in video content. Read more »
Sainsbury's Magazine, the UK's widest-read paid-for women's monthly magazine with more than 4 million readers*, is to become the first food magazine in the country to launch a handbag-sized version. Read more »
So far sales of iPad magazines (editorial apps for the device which ape magazine use in that users flick between pages) have been a tad disappointing. The most high profile iPad mag to date, GQ, has sold less than 500 copies which falls a long way short of its publisher Conde Nast's vision of reinventing the online magazine. Read the review in full »
Here's this week's round up of the news for branded content producers. Will the launch of the iPad transform customer publishers' digital strategies? Why Facebook works better for brands than Twitter. Plus updates on paywalls, the new iPhone and more.