The Content Marketing Association (CMA), the industry body for the content marketing industry, revealed the winners for its fourth annual International Content Marketing Awards last night at Old Billingsgate in London. Read more »
The cream of the crop in the Content Marketing industry gathered to celebrate what has been an incrediable year for the industry, and here are the photo's to prove it... Read more »
Sainsbury's Magazine, the UK's widest-read paid-for women's monthly magazine with more than 4 million readers*, is to become the first food magazine in the country to launch a handbag-sized version. Read more »
So far sales of iPad magazines (editorial apps for the device which ape magazine use in that users flick between pages) have been a tad disappointing. The most high profile iPad mag to date, GQ, has sold less than 500 copies which falls a long way short of its publisher Conde Nast's vision of reinventing the online magazine. Read the review in full »
Here's this week's round up of the news for branded content producers. Will the launch of the iPad transform customer publishers' digital strategies? Why Facebook works better for brands than Twitter. Plus updates on paywalls, the new iPhone and more.