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We've seen Florence & the Machine dancing on the pages in an Augmented Reality edition of fashion mag Grazia and The Sun is promising a 3D edition in time for the World Cup... But aside from media gimmicks, is there a meaningful way for brands to use Augmented Reality? Yes, is the answer from one of Britain's leading Augmented Reality developers. Coder and entrepreneur Howard Ogden founded company Augment Reality and has been entranced by the possibilities of Augmented Reality (AR) since he first heard about it. Read our interview with Howard Ogden »3Comments
Over the last few year one British company has been at the forefront of creating page turning interactive magazine style experiences online - Ceros. It now has an extensive list of clients including Conde Naste, Haymarket and Dennis Publishing and some hit publications to its name.
You might then have assumed that the company would be hugely excited by the launch of Apple's tablet PC the iPad with its ability to ape turning magazine pages. In fact, as Ceros MD Dominic Duffy told me, his phone hasn't stopped ringing in the last two months with publishers anxious to produce content that can be showcased on the device. So it is very interesting to discover that Duffy is taking a long view on how the Apple product might change publishing. Read the interview in full »
What is it? - There can't be too many people in publishing who don't know what an iPad is. Over the past few months the device has been hyped as everything from the future of computers through to the saviour of publishing. The truth is it is an innovative (though not that innovative as similar devices have been available for years) touch screen PC. Read more »
Almost everyone has at some point lost their mobile phone, few though are probably regretting quite as much as Gray Powell. The Apple employee hit the headlines this week after the mobile he forgot to take from a German bar in California was splashed firstly all over the online gadget press and then the world media. For the device is widely predicted to be the next generation Apple iPhone or iPhone 4g as it has become known. Read more »
A recent poll from YouGov has shown that while awareness of Apple's new touch screen computer the iPad is very high in the UK, a lot of people don't actually know what it does. The device, which some industry figures believe will revolutionise online publishing, hasn't actually reached the shops yet, but around 70% of the UK population has heard of it (78% among 18-24 year olds). Many though are clueless as to what it actually does. Read more »