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Join fellow marketing and custom media professionals for the US industry's largest two-day annual gathering featuring a series of high-level marketing conversations. Speakers represent a variety of disciplines and engage attendees in conversation about improving content, building stronger brands, and exploring new methods to monetize custom media programs across the print and digital landscape. Read more »
Yesterday saw leading media planners, marketers and APA members come together for the first APA International Content Summit. Supporting an unrivalled calibre of industry leaders on the speaker platform, the event became an open forum for discussions around the Power and Future of Content. With almost 400 attendees and 500+ Tweets broadcast, the first of its kind event was an amazing success. Read more »
Luke Johnson, chairman of private equity house Risk Capital Partners LLP introduced the fourth session of the day at the inaugural APA International Content Summit: The Future of Advertising. Read more »
It is less than 24 hours to go until the inaugural International Content Summit at Old Billingsgate, London, and it is looking to be a fantastic event.
We will be following all the action live on the APA Twitter feed - @APA_UK - bringing you highlights from the presentations and the event throughout the day, starting at 08:55am tomorrow Wednesday 24th November 2010.
To follow and join in the conversation, please use hashtag #Content2010.
Following the summit, we will also be covering the APA International Customer Publishing Awards 2010 in the evening, revealing the winners as they are announced.
Photos and video from the summit and the awards will be available on the APA Flickr account and YouTube channel later this week. The feed is also available on the Content Summit Twitter account @Content2010.
Our next Digital Breakfast will be an end-of-year special on Tues 30th Nov. We'll be discussing the major digital trends going into 2011.
The future for digital in 2011 and beyond
It's been another groundbreaking year for digital, with huge leaps forward in social media, mobile, publishing for tablets, online video, content aggregation and more. Next year promises more disruption, more change and more opportunities to create competitive advantage through digital media. Read more »