CMA Digital Breakfast


The Content Marketing Association reveals host of industry experts for 2015 Summit - Conquer ConTech

Speakers from LEGO, Instagram, RBS, Facebook, Google, Enders Analysis and Mediacom  confirmed 

Annual event to take place on December 3  Read more »

Posted in CMA news
6thOct 2015

How might IAB's new transparency guidelines affect online advertorials?

The Internet Advertising Bureau has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials. They aim to provide advertisers with clear and practical steps to make it easier for consumers to spot these types of digital ad formats designed to look and feel like editorial content. Read more »

Posted in Media Coverage
1stOct 2015

Seven Squared shrinks Sainsbury's mag to fit handbag

Sainsbury's Magazine cover

Sainsbury's Magazine, the UK's widest-read paid-for women's monthly magazine with more than 4 million readers*, is to become the first food magazine in the country to launch a handbag-sized version. Read more »

Posted in Member news
28thMay 2010

Review of Wired magazine's iPad edition - and what customer publishers can learn from it

Review of Wired magazine's iPad edition - and what customer publishers can learn from it

So far sales of iPad magazines (editorial apps for the device which ape magazine use in that users flick between pages) have been a tad disappointing. The most high profile iPad mag to date, GQ, has sold less than 500 copies which falls a long way short of its publisher Conde Nast's vision of reinventing the online magazine. Read the review in full »

Posted in Digital
28thMay 2010

Round up of the week in branded content - marketeers eye up the iPad while Facebook trumps Twitter

Here's this week's round up of the news for branded content producers. Will the launch of the iPad transform customer publishers' digital strategies? Why Facebook works better for brands than Twitter. Plus updates on paywalls, the new iPhone and more.

Branded content round up »

Posted in
28thMay 2010

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