Video has moved to become a central part of content marketing strategies, with video budgets set to accelerate further over the coming year, according to a new study by the Content Marketing Association. 71% of content marketers believe that brands aren’t investing enough in video content. Read more »
The online fashion retailer has appointed the former ElleUK.com editorial director to take on the new role and oversee the content of its monthly customer magazine, Asos and its associated websites. Read more »
Earlier this week RIM, manufacturer of the BlackBerry range of mobile phones, unveiled its first ever tablet PC device. Billed as its answer to the Apple iPad the PlayBook will be marketed as a complimentary device to BlackBerry phones and will offer a similar range of features to other tablet devices. Read more »
John Lewis has unveiled its first fashion catalogue, as part of a drive to establish itself as a fashion destination.
The retailer appointed customer publisher John Brown to create the catalogue, which has a print run of 650,000. It is being distributed in stores and sent to new and existing customers in the key pre-Christmas period. Read more »