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Customer magazine ASOS appoints head of editorial
The online fashion retailer has appointed the former ElleUK.com editorial director to take on the new role and oversee the content of its monthly customer magazine, Asos and its associated websites. Read more »
Progressive launches new customer publishing company within its private portfolio
Media company Progressive today launches Progressive Customer Publishing (www.progressivecp.com), a new company focused on delivering contract publishing solutions across online and offline platforms, both domestically and internationally. Read more »
Brands with cover-star ambition
Brands from Sky to ASOS, Asda and Orange are producing magazines to broaden their scope for customer interaction, boost sales and bolster their online strategy. Read full Marketing Week article »
APA has been closely involved in discussions leading to the ASA's extended digital remit, to ensure its members' editorial content does not inadvertently get dragged within the extended advertising self-regulatory system.
Marketing messages on social networking sites and advertisers' own websites are to be regulated by the Advertising Standards Authority from next year in an extension of the ASA's digital remit announced today. Read Full Article »
This week in branded content - a new website from Tesco, magazine from Habitat and iPad rivals from lots of manufacturers. Read full article »