Twitter has grown in popularity as a social information network over the past couple of years, and increasingly more brands and businesses, as well as individuals, see it as an effective marketing platform. However, as people flock to Twitter to exchange ideas and experiences, it is not given that they will follow you despite constantly updating your status. Read more »
With this strong focus on social media marketing, we are wondering what will happen with the branded accounts during the festive period? Social media, as we know, never sleeps and there will always be someone tweeting holiday moments or updating Facebook friends on how their day is going. This means that they could also be interested in festive deals, so it's an opportunity not to be missed by brands. Read more »
Measuring the success of your social media campaign or strategy is no longer an impossible task, but can be difficult if not knowing where to start. Luckily a lot of information is transparent. The fact that a lot of information is already visible in the public domain is good news for you and your clients, as it is one of the easiest ways of monitoring and comparing your activity to that of your competitors. Read more »
In recent years we have seen an increase in the number of company blogs as a means to keep content fresh to websites that can otherwise be somewhat static. The notion that content is king is something skilled content creators, like customer publishers, know very well.
We have taken a look at what some of our members are blogging about. Read more »
In part one we looked at the rise of UK parent blogs, where they came from, why they blog and more. We also touched on how they are increasingly more open to engage with brands and write branded editorial. In this feature we are going to look at how customer publishers can build relationships with mummy bloggers and what they can offer branded content producers. First though it is worth discussing a little best practice. Read more »