Content

Five key branded content trends for 2012

So that was 2011, a landmark year for the media, and one that saw customer publishing agencies continue to go from strength to strength in both established formats like print and the new digital platforms like apps. What then is likely to happen 2012? Here are five key trends that we think you should be keeping an eye on. Read more »

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Posted in Industry News
22ndDec 2011

The Co-operative Membership Magazine published by River smashes records for electrical shop sales in run up to Christmas

News from The Co-operative electrical shop this week that The Co-operative Membership Magazine published by River has been partly responsible for the best ever week of sales in the run up to Christmas. Total sales were up by 22% year on year to a best ever total.     Read more »

Posted in Member news
21stDec 2011

PMA's Festive offers for our tailored training

All PMA's classes are designed around your needs with a maximum of six delegates. Read more »

Posted in Other Events
20thDec 2011

Publicis Blueprint named Marketing's Customer Publishing Agency of the Year

Publicis Blueprint has been named Customer Publishing Agency of the Year by top trade magazine Marketing. The agency, which works with brands including ASDA, Cath Kidston, Hewlett-Packard and Orange, was praised for its turnaround and its offer of "compelling branded communications and content across platforms".     Read more »

Posted in Member news
16thDec 2011

Week in content marketing: 16 December 2011

This week sees new magazine addition announcements by River Group andRedactive, while ILN takes Pelé to the PODIUM; John Brown offers people the chance to win a Nissan LEAF; Huffington Post to introduce branded blogs in the UK; and five key marketing trends for 2012.     Read more »

Posted in
16thDec 2011

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