Content

Five key branded content trends for 2012

So that was 2011, a landmark year for the media, and one that saw customer publishing agencies continue to go from strength to strength in both established formats like print and the new digital platforms like apps. What then is likely to happen 2012? Here are five key trends that we think you should be keeping an eye on. Read more »

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Posted in Industry News
22ndDec 2011

Less than 2 weeks until the Independent Publisher Conference & Awards...

The PPA's Independent Publisher Conference & Awards on Tues 06 Dec is the must-attend event of the year for smaller, independent publishers. Taking place on Tuesday 6 December at Vinopolis SE1, this flagship event is comprised of a half-day conference and lunchtime awards ceremony. Read more »

Posted in Industry News
22ndNov 2011

The latest news from Volunteer Reading Help

The APA continues to support Volunteer Reading Help, the national charity which inspires generations to achieve their potential and helping children who struggle with their reading to develop a love of reading and learning. We wanted to update you with their latest news.  Read more »

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Posted in Industry News
21stNov 2011

RESEARCH NEWS: B2B content marketing up by 25 per cent

B2B content marketing initiatives have increased by 25 per cent and now account for a third of the industry according to research from the APA. The research, conducted by Mintel and sponsored by Menzies Digital Marketing, revealed the value of the entire market is £880 million and B2B content marketing initiatives add up to £290 million, predicting a growth rate of 10 per cent in 2012. Read more »

Posted in Industry News
17thNov 2011

Week in content marketing 11 November 2011

This week sees the countdown to the 2011 Content Summit start for real - only two weeks now; John Brown provides lessons in finances for the whole family; Redactive Media Group is appointed by the Chartered Insurance Institute; Story Worldwide US shares the results of a ‘legendary' social media campaign; a roundup of content marketing research from last month; and Google launches Google+ Pages for brands and businesses.  Read more »

Posted in Industry News
11thNov 2011

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