CMA Digital Breakfast


How might IAB's new transparency guidelines affect online advertorials?

The Internet Advertising Bureau has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials. They aim to provide advertisers with clear and practical steps to make it easier for consumers to spot these types of digital ad formats designed to look and feel like editorial content. Read more »

Posted in Media Coverage
1stOct 2015

Five key branded content trends for 2012

So that was 2011, a landmark year for the media, and one that saw customer publishing agencies continue to go from strength to strength in both established formats like print and the new digital platforms like apps. What then is likely to happen 2012? Here are five key trends that we think you should be keeping an eye on. Read more »

Posted in Industry News
22ndDec 2011

The Co-operative Membership Magazine published by River smashes records for electrical shop sales in run up to Christmas

News from The Co-operative electrical shop this week that The Co-operative Membership Magazine published by River has been partly responsible for the best ever week of sales in the run up to Christmas. Total sales were up by 22% year on year to a best ever total.     Read more »

Posted in Member news
21stDec 2011

PMA's Festive offers for our tailored training

All PMA's classes are designed around your needs with a maximum of six delegates. Read more »

Posted in Other Events
20thDec 2011

Publicis Blueprint named Marketing's Customer Publishing Agency of the Year

Publicis Blueprint has been named Customer Publishing Agency of the Year by top trade magazine Marketing. The agency, which works with brands including ASDA, Cath Kidston, Hewlett-Packard and Orange, was praised for its turnaround and its offer of "compelling branded communications and content across platforms".     Read more »

Posted in Member news
16thDec 2011

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