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Final key note speakers confirmed for the APA International Content Summit 2010, lots of new customer publishing launches, plus the latest on iPad magazines and newspaper paywalls. Read more »
This week in branded content we cover the APA Awards judging, MySpace gets a makeover, Content 2010 speaker SEO expert Paul Roach. Ceros powered magazine wins awards, and is the future of the Internet non-English? Read more »
This week in branded content: APA awards, Starbucks gets into content and more
Judging begins in our awards, the International Customer Publishing Forum takes place in Barcelona and Generation Y's online spending splurge, Starbucks gets into content and more. Read more »
How travel companies can produce branded content to build customer loyalty
The latest ABC figures (ABC independently verifies and reports on media performance) again proved the customer publishing sector is going from strength-to-strength.
The travel and leisure sector has witnessed great success through the medium- take British Airways who has taken full advantage of the captive audience in-flight. Already publishing three customer titles for in-flight: High Life, Business Life and First Life, the airline last year launched The Collection exclusively for "valued" BA Holidays customers. Read more »
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It has been a busy week in customer publishing with new launches, the unveiling of the shortlist for the APA's annual awards and some great additions to the speaker roster for the International Content Summit 2010. Read more »
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