This week sees the APA win at the inaugural Brand Event Awards for the 2010 Content Summit; Cedar Communications launches new digital magazine for British Airways; Wardour helps everywoman connect; The River Group takes Weight Watchers to new European countries; and the amount spent on content marketing is at an all-time high in the US. Read more »
Our final digital breakfast of the year is next week, where we will be looking into the future to see what we can expect in the digital landscape in 2012.
The speaker line-up has now been confirmed and we have 3 great speakers (100heads, Econsultancy and Harkable) giving their insights into the next 12 months, looking at mobile, social, the web and digital technology. Read more »
Content agency John Brown has created two magazines for Merlin Entertainments Group that mark a new departure in the way that the global leisure company markets its theme parks to schools. Read more »
The Club is a new digital magazine launched by Cedar Communications to celebrate the relaunch of the British Airways Executive Club. A clean design, intuitive navigation and informative, inspiring and surprising content, ensures that this will be bookmarked by millions of BA Executive Club members. Read more »
Mazda's Zoom-Zoom customer magazine has been voted ‘Best Automotive Title' for a second year at the annual APA International Content Marketing Awards recently. The awards are regarded as ‘The Oscars' of the branded editorial marketing world and recognise effectiveness and creativity in the customer publishing industry. Read more »