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Week in branded content: 28th April

A short working week between Easter and the Royal Wedding and May Bank holiday weekend, this week sees Sainsbury's Magazine discover that Britons love nothing more than a good wedding, Haymarket Network is behind the Official Royal wedding programme, the US magazine industry sees signs of recovery in the first quarter, The Times turns to Groupon to acquire more digital subscribers and a look at why social video could be the next stage in brand advertising. Read more »

Posted in
27thApr 2011

Souvenir Royal Wedding Official Programme

Haymarket Network announces its role in the development of the souvenir Official Programme published to mark the marriage of Prince William with Miss Catherine Middleton. Read more »

Posted in Member news
27thApr 2011

What the marketing press isn’t telling you

Posted by: Paul Keers, Axon Publishing

Brands are indeed becoming the new media owners - but publishing agencies are often the unacknowledged middlemen in those media activities. Read more »

Posted in CMA blog
26thApr 2011

Sainsbury’s magazine survey shows how much Brits love a good wedding!

Out today, Sainsbury's magazine's wedding survey results show we love nothing more than a good British wedding, with 89% of respondents thrilled when an invitation pops through the letterbox. Read more »

Posted in Member news
21stApr 2011

Week in Branded Content: 21st April

This week sees APA launch its first online research planning tool APA Insight, Seven produces 5th issue of iPad magazine Project with world first gyroscope iPad cover, find out how Apple inspires publishers to build great apps, and how to make Gooogle's Panda update work. Read more »

Posted in
21stApr 2011

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