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Week in Branded Content: 21st April
This week sees APA launch its first online research planning tool APA Insight, Seven produces 5th issue of iPad magazine Project with world first gyroscope iPad cover, find out how Apple inspires publishers to build great apps, and how to make Gooogle's Panda update work. Read more »
Woolworths TASTE launches learn-to-cook videos
South Africa's Woolworths TASTE is taking its content marketing strategy a step further by launching a new series of online videos featuring respected gourmand and TASTE's Food Editor, Abigail Donnelly. TASTE's website, www.tastemag.co.za was launched in February 2010 and won two awards during its first year online - a Pica for Best Online Solution and a Bookmark silver award for excellence in the online space. Both the website and magazine are produced by New Media Publishing. Read more »
Spotted! Branded Editorial Content
APA wanted to start to show off our members work just a little bit more, so we have started snapping away when we are out and about in the real world. Via our Flickr and Twitter pages we will be uploading snaps that showcase examples of our members branded editorial content, as and when we spot it.
Take a look at our most recent spot - Dare magazine by River for Superdrug. Why not give us a some tips of where we should be looking, or send us some of your own spotted images.
Keep an eye on our twitter feed for the latest ‘spotted' image. Read more »
Seven creates world’s first ever gyroscope iPad magazine cover
Issue 5 of Project, out now, sees the launch of the world's first ever gyroscope iPad magazine cover. The leading iPad magazine, a joint venture by Virgin Digital Publishing and Seven, utilises iPad 2's brand new gyroscope feature to give Project magazine readers an even more entertaining, interactive experience. Read more »
Direct mail volumes and open rates by sector for 2010
Presentation on direct mail and open rates broken down by sector, UK regions and age. Great detailed reporting for proving to a particular sector client the value of a posted title, for example finance has been the largest sector for Direct Mail in each of the past 5 years.
View presentation >> Read more »
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