This week sees the APA take the digital breakfast to Scotland, Axon Publishing launches interactive iPhone app for parent charity NCT, John Lewis gets digital magazine, Google makes changes to its algorithms to promote premium content over farmed content, the rise of the social video and more. Read more »
Spafax has won the inflight entertainment (IFE) content account of Lufthansa, Swiss International Airlines and Austrian Airlines. Read more »
John Lewis is to launch an online fashion magazine later this week, supplementing its John Lewis Edition print publication, produced by John Brown Media who also produce their printed magazine.
The APA has now launched its first online planning tool offering marketers the latest facts and statistics about the effectiveness and value of content marketing. New website area APA Insight provides a one-stop shop of resources to help marketers showcase the effect of customer magazines and branded content on customer behaviour. Read more »
To celebrate the resurging popularity of the cocktail, Sainsbury's has launched a brand-new recipe book, Cocktails by Sainsbury's, a collection of 50 delicious mixed drinks to enjoy and impress on any occasion, available to buy in-store now for only £3. Read more »