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John Brown produce John Lewis's online fashion magazine

John Lewis is to launch an online fashion magazine later this week, supplementing its John Lewis Edition print publication, produced by John Brown Media who also produce their printed magazine.

Read on full on Media Week >> Read more »

Posted in Member news
14thApr 2011

APA launches new research online planning tool

The APA has now launched its first online planning tool offering marketers the latest facts and statistics about the effectiveness and value of content marketing. New website area APA Insight provides a one-stop shop of resources to help marketers showcase the effect of customer magazines and branded content on customer behaviour. Read more »

Posted in CMA news
14thApr 2011

Sainsbury's shakes it up with new cocktail recipe book

To celebrate the resurging popularity of the cocktail, Sainsbury's has launched a brand-new recipe book, Cocktails by Sainsbury's, a collection of 50 delicious mixed drinks to enjoy and impress on any occasion, available to buy in-store now for only £3. Read more »

Posted in Member news
14thApr 2011

Walstead Investments completes acquisition of St Ives Web

Walstead Investments, parent company of Wyndeham Group, announces that its £20 million acquisition of St Ives Web completed today after approval at a general meeting of St Ives plc's shareholders. Read more »

Posted in Member news
13thApr 2011

Google changes algorithms to better promote quality content

Google rolls out changes to its search algorithms that promotes premium over "farm" content. The change should provide a boost to the websites of traditional publishing houses.

Read in full on Brand Republic >> Read more »

Posted in Digital
12thApr 2011

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