The APA has now launched its first online planning tool offering marketers the latest facts and statistics about the effectiveness and value of content marketing. New website area APA Insight provides a one-stop shop of resources to help marketers showcase the effect of customer magazines and branded content on customer behaviour. Read more »
To celebrate the resurging popularity of the cocktail, Sainsbury's has launched a brand-new recipe book, Cocktails by Sainsbury's, a collection of 50 delicious mixed drinks to enjoy and impress on any occasion, available to buy in-store now for only £3. Read more »
Walstead Investments, parent company of Wyndeham Group, announces that its £20 million acquisition of St Ives Web completed today after approval at a general meeting of St Ives plc's shareholders. Read more »
Google rolls out changes to its search algorithms that promotes premium over "farm" content. The change should provide a boost to the websites of traditional publishing houses.
Redhouse Lane has been shortlisted in the Publication category for the CIPR Excellence Awards 2011. Read more »