CMA Digital Breakfast


Procter & Gamble is launching a free monthly digital beauty magazine to promote interest in its beauty portfolio.

Beauty Recommended will be the first digital magazine that P&G has sent out to consumers. It will be sent to 1 million people who registered on a microsite. Read more »

Posted in Industry News
8thApr 2011

John Brown launches electric vehicle website

John Brown makes its own move into publishing, rather than on behalf of a client, with the launch of, a website dedicated to electric vehicles. Read more »

Posted in Member news
8thApr 2011

The week in branded content: 8th April 2011

This week sees London luxury store Liberty hire River for new customer publication, New Look launches m-commerce site, Google is planning major overhaul of YouTube to produce original content, and Twitter is considering creating Facebook-style branded pages. Read more »

Posted in
8thApr 2011

Julia Hutchison, APA’s COO, discusses Mango’s move into online branded content

Julia Hutchison, APA's COO, discusses Mango's move into online branded content and how brands are recognising and embracing this area of marketing. Read more »

Posted in CMA news
8thApr 2011

The relevance of mail in a digital world

If anyone doubts the effectiveness and relevance of mail in a digital world then the following stats will surely dispel those myths. Using TGI data 21.9m British adults have taken action after receiving mail in the past 12 months. 14.2m have bought something, 10.5m have used a voucher or coupon and 6m have visited a store. View the full presentation »

7thApr 2011

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