Content

Natural versus paid search

Posted by: Jim Boulton, Story Worldwide

In 2010, $29 billion was spent on Google AdWords, up 25% on 2009. As AdWords represents approximately 78% of the paid search market, that makes the entire market worth $37 billion. What a waste of money. Read more »

Posted in CMA blog
6thApr 2011

Summersault Communications brings together national cinema chains with new-look publication

National cinema chains Apollo and Showcase have joined forces with Empire Cinemas to be part of the brand-new, bigger and bolder Escape magazine. The bimonthly free cinema magazine will now go to all Apollo and Showcase cinemas across the UK, as well as original client, Empire cinemas. Read more »

Posted in Member news
5thApr 2011

Astrid Sandoval joins Ceros

Ceros, the interactive brand communications platform, today announced the appointment of Astrid Sandoval as Client Services Director. Read more »

Posted in Member news
5thApr 2011

Brand and marketing research round-up

This month: we look at the Top Ten reasons why people ‘unlike' brands on Facebook, how word of mouth still reigns supreme when consumers talk about brands, and how Britain's under-25s are embracing the idea of ‘social TV'. Read more »

5thApr 2011

Print: the new alternative?

Posted by: Julia Hutchison, APA

So there I was, quietly going about my business in the office, when an email from a friend in the marketing industry popped into my inbox. Amongst the who's-doing-what gossip and suggestions to meet up was the line ‘Have you seen Google's new magazine?'. Read more »

Posted in CMA blog
5thApr 2011

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