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Summersault Communications brings together national cinema chains with new-look publication
National cinema chains Apollo and Showcase have joined forces with Empire Cinemas to be part of the brand-new, bigger and bolder Escape magazine. The bimonthly free cinema magazine will now go to all Apollo and Showcase cinemas across the UK, as well as original client, Empire cinemas. Read more »
Ceros, the interactive brand communications platform, today announced the appointment of Astrid Sandoval as Client Services Director. Read more »
Brand and marketing research round-up
This month: we look at the Top Ten reasons why people ‘unlike' brands on Facebook, how word of mouth still reigns supreme when consumers talk about brands, and how Britain's under-25s are embracing the idea of ‘social TV'. Read more »
Posted by: Julia Hutchison, APA
So there I was, quietly going about my business in the office, when an email from a friend in the marketing industry popped into my inbox. Amongst the who's-doing-what gossip and suggestions to meet up was the line ‘Have you seen Google's new magazine?'. Read more »
9 in 10 CMOs See Value in Content
A new study commissioned by the Custom Content Council-surveying CMOs in major industry sectors including healthcare, technology, finance, retail, communications and insurance-showed a marked improvement across all categories of usage, receptivity and results. The survey, which was conducted by Roper GfK by telephone in January, provides new benchmarking data for a similar study conducted in 2006. Read more »
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