Content

The relevance of mail in a digital world

If anyone doubts the effectiveness and relevance of mail in a digital world then the following stats will surely dispel those myths. Using TGI data 21.9m British adults have taken action after receiving mail in the past 12 months. 14.2m have bought something, 10.5m have used a voucher or coupon and 6m have visited a store. View the full presentation »

7thApr 2011

River and Liberty to publish luxury magazine

Liberty; London's quintessentially English emporium, has contracted River to deliver a suite of publications over the coming year for sartorially eloquent and style obsessed Londoners. Read more »

Posted in Member news
6thApr 2011

Julia Hutchison writes to Marketing about Google customer magazine

In this week's Marketing magazine, Julia Hutchison, the APA's COO writes a letter responding to the news that Google has launched Think Quarterly, a new customer magazine. Read more »

Posted in Industry News
6thApr 2011

Natural versus paid search

Posted by: Jim Boulton, Story Worldwide

In 2010, $29 billion was spent on Google AdWords, up 25% on 2009. As AdWords represents approximately 78% of the paid search market, that makes the entire market worth $37 billion. What a waste of money. Read more »

Posted in CMA blog
6thApr 2011

Summersault Communications brings together national cinema chains with new-look publication

National cinema chains Apollo and Showcase have joined forces with Empire Cinemas to be part of the brand-new, bigger and bolder Escape magazine. The bimonthly free cinema magazine will now go to all Apollo and Showcase cinemas across the UK, as well as original client, Empire cinemas. Read more »

Posted in Member news
5thApr 2011

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