CMA Digital Breakfast


Brand and marketing research round-up

This month: we look at the Top Ten reasons why people ‘unlike' brands on Facebook, how word of mouth still reigns supreme when consumers talk about brands, and how Britain's under-25s are embracing the idea of ‘social TV'. Read more »

5thApr 2011

Print: the new alternative?

Posted by: Julia Hutchison, APA

So there I was, quietly going about my business in the office, when an email from a friend in the marketing industry popped into my inbox. Amongst the who's-doing-what gossip and suggestions to meet up was the line ‘Have you seen Google's new magazine?'. Read more »

Posted in CMA blog
5thApr 2011

9 in 10 CMOs See Value in Content

A new study commissioned by the Custom Content Council-surveying CMOs in major industry sectors including healthcare, technology, finance, retail, communications and insurance-showed a marked improvement across all categories of usage, receptivity and results.  The survey, which was conducted by Roper GfK by telephone in January, provides new benchmarking data for a similar study conducted in 2006. Read more »

Posted in Industry News
4thApr 2011

Passion, Innovation and other meaningless words

Posted by: Dominic Duffy

This post requires reader participation. Don't worry, it's not the kind of participation that makes your toes curl, it's rather the enlightening kind. The 'things that make you go hmmmm'* kind.  Here's what to do: Read more »

Posted in CMA blog
4thApr 2011

Digital Breakfast: The Smartphone App Revolution - Tues 10th May

We can now confirm more detials on what our speakers will be discussing at next week's digital breakfast. There has also been a slight change to the line up, and we are pleased to announce that we now have four speakers talking about the app revolution. The event is nearly sold out, so if you still need to book, you better be quick! Find out more and book your place »

Posted in Other Events
1stApr 2011

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