Content

Print: the new alternative?

Posted by: Julia Hutchison, APA

So there I was, quietly going about my business in the office, when an email from a friend in the marketing industry popped into my inbox. Amongst the who's-doing-what gossip and suggestions to meet up was the line ‘Have you seen Google's new magazine?'. Read more »

Posted in CMA blog
5thApr 2011

9 in 10 CMOs See Value in Content

A new study commissioned by the Custom Content Council-surveying CMOs in major industry sectors including healthcare, technology, finance, retail, communications and insurance-showed a marked improvement across all categories of usage, receptivity and results.  The survey, which was conducted by Roper GfK by telephone in January, provides new benchmarking data for a similar study conducted in 2006. Read more »

Posted in Industry News
4thApr 2011

Passion, Innovation and other meaningless words

Posted by: Dominic Duffy

This post requires reader participation. Don't worry, it's not the kind of participation that makes your toes curl, it's rather the enlightening kind. The 'things that make you go hmmmm'* kind.  Here's what to do: Read more »

Posted in CMA blog
4thApr 2011

Digital Breakfast: The Smartphone App Revolution - Tues 10th May

We can now confirm more detials on what our speakers will be discussing at next week's digital breakfast. There has also been a slight change to the line up, and we are pleased to announce that we now have four speakers talking about the app revolution. The event is nearly sold out, so if you still need to book, you better be quick! Find out more and book your place »

Posted in Other Events
1stApr 2011

Print Power launches in 14 European countries

Print Power, a new European organisation dedicated to promoting print media, has now launched and is active in 14 European countries. They will be promoting the power of print through focused and highly effective marketing and advertising messages. Read more »

Posted in Member news
1stApr 2011

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