Media fragmentation, owned and earned, what’s it all about Mrs?

Posted by: AgencyBelle, Seven

I'm totally immersed in this topic right now.  But what prompted me to get on my ‘Blog box' today was a recent conversation I had with a very capable and aspiring account executive at our agency.  She was asking some great questions, so I thought I would share these with you.

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A touch of class

Posted by: Julia Hutchison, APA

A while ago I had the pleasure of taking part in a roundtable discussion all about the role of print. Sitting alongside me in a very grand meeting room in the Stationers' Hall near St Paul's were a number of senior media and marketing executives, all gathered to theorise and debate the future of print. Read more »

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Integration: that's what you need

Posted by: Julia Hutchison, APA

This month, Julia Hutchison gets to grips with integration and reveals the secret to giving your customer the complete communications package. Warning: contains song lyrics. Read more »

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Eating at the trough

Posted by: Jim Boulton, Story Worldwide

The last 40 years have seen a period of fantastic technological change, however, it would be inaccurate to describe the pace of development as exponential. Rather, we have seen incredible bursts of creativity followed by periods of financial exploitation and technological stagnation. Read more »

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Think before you print (and film)

Posted by: Nick McAlpine, Bladonmore

"In 2011 companies will begin to say goodbye to the written word. The basic unit of communication will no longer be typed out in e-mails. It will be shot in pictures and shown on video." Read more »

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