PROJECT, a joint venture by Virgin Digital Publishing and Seven, sees the launch of a revolutionary design and navigation refresh for the world's first ever iPad only magazine. Thanks to the invaluable feedback from fans, the latest issue is setting an industry benchmark for iPad magazine user interface design, for others to follow. Read more »
Providing a seamless brand journey Julia Hutchison analyses the latest ABC CCR report on MediaTel, forum for the sharpest opinion in the media industry.
This week sees the latest ABC figures showing that demand for branded magazines remains high with 25 titles in the top 100, Virgin's internal communications magazine Roger is moving online, Google acquires Motorola Mobility, how brands can counteract social media fatigue and exactly how do people feel about brands on Twitter? Read more »
In the ABC results out today, Odeon magazine, published by FuturePlus has risen by 6.8% year on year. Circulation now stands at 186,740 compared to 174,920 in January - June 2010. Read more »
Demand for branded magazines remains high with a number of new titles making their debut in the report including Virgin Media's electric!, BM by Bonmarché and Harrods Magazine. Nearly two-thirds (64%) of customer titles in the Top 100 are new entries or have increased year on year circulation demonstrating the ongoing growth in the sector. Despite the squeeze on marketing budgets, brands are clearly continuing to see the value of branded content, underlined by the ongoing dominance of customer magazines in today's ABC CCR report and brands such as Boden and Vodafone entering the space. Read more »