CMA Digital Breakfast


ABC reaction: strong results show demand for branded content continues to grow

Demand for branded magazines remains high with a number of new titles making their debut in the report including Virgin Media's electric!, BM by Bonmarché and Harrods Magazine. Nearly two-thirds (64%) of customer titles in the Top 100 are new entries or have increased year on year circulation demonstrating the ongoing growth in the sector. Despite the squeeze on marketing budgets, brands are clearly continuing to see the value of branded content, underlined by the ongoing dominance of customer magazines in today's ABC CCR report and brands such as Boden and Vodafone entering the space. Read more »

Posted in Industry News
18thAug 2011

Research monthly presentation: Coupon Usage

APA Research

Recent research shows that coupon usage is on the up - and across all sections of society.

Using TGI we've drilled down to customer magazine readers to see if they are more likely to redeem than others. The good news for brands with customer titles is that they do!

APA members can download the presentation here >> Read more »

17thAug 2011

50% off at PMA in August

PMA Logo

50% off all listed workshops - subject to availability.

Book a listed course by 12pm, Thursday 18th August.

Quote 160811 and get the discounted price. Read more »

Posted in Other Events
16thAug 2011

Summit 2011 update: Global Branding Guru joins the line-up

New speaker confirmed for the line-up for the International Content Summit 2011 - Global Branding Guru, Allyson Stewart-Allen, who will be talking about international marketing and how to use content across multiple boarders.

Early bird tickets have now sold out for the 2011 APA International Content Summit, proving that this year's summit is more popular than ever. But you still have a chance to bag yourself a bargain, as we have released a 2nd batch of tickets all with £50 off full price, but you'll need to be quick as they are selling out fast. Read more »

Posted in Other Events
12thAug 2011

Week in branded content: 12 August 2011

Mid-August is known as very slow news-wise as many workers are away on holiday and agencies are planning their pitches, ready for September to come around. This week however the news were dominated by the dramatic London and UK riots - is social media really to blame? - and the overall news has been anything but ‘slow'.

Week in branded content: 12 August 2011 Read more »

Posted in
12thAug 2011

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