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ABC Results: Julia Hutchison comments on MediaTel

Providing a seamless brand journey Julia Hutchison analyses the latest ABC CCR report on MediaTel, forum for the sharpest opinion in the media industry.

Julia takes a look at the how customer magazines are performing, device convergence and how providing a seamless brand journey is key in today's new media landscape. View article >> Read more »

Posted in Industry News
24thAug 2011

This week in branded content: 19 August

This week in branded content: 19 August

This week sees the latest ABC figures showing that demand for branded magazines remains high with 25 titles in the top 100, Virgin's internal communications magazine Roger is moving online, Google acquires Motorola Mobility, how brands can counteract social media fatigue and exactly how do people feel about brands on Twitter?     Read more »

Posted in
19thAug 2011

FuturePlus: ABC figures for Odeon magazine

In the ABC results out today, Odeon magazine, published by FuturePlus has risen by 6.8% year on year. Circulation now stands at 186,740 compared to 174,920 in January - June 2010. Read more »

Posted in Industry News
18thAug 2011

ABC reaction: strong results show demand for branded content continues to grow

Demand for branded magazines remains high with a number of new titles making their debut in the report including Virgin Media's electric!, BM by Bonmarché and Harrods Magazine. Nearly two-thirds (64%) of customer titles in the Top 100 are new entries or have increased year on year circulation demonstrating the ongoing growth in the sector. Despite the squeeze on marketing budgets, brands are clearly continuing to see the value of branded content, underlined by the ongoing dominance of customer magazines in today's ABC CCR report and brands such as Boden and Vodafone entering the space. Read more »

Posted in Industry News
18thAug 2011

Research monthly presentation: Coupon Usage

APA Research

Recent research shows that coupon usage is on the up - and across all sections of society.

Using TGI we've drilled down to customer magazine readers to see if they are more likely to redeem than others. The good news for brands with customer titles is that they do!

APA members can download the presentation here >> Read more »

17thAug 2011

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