APA launch Paper Helpline for members in partnership with Sappi UK

We are pleased to announce a new service from our Paper Partner Sappi UK - a free paper helpline. This service is available to all APA members, and an invaluable source for any paper related questions, advice or dummy samples. If you are working on a pitch and need any technical help with print or paper the helpline is there for you! Just email any questions to

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Posted in CMA news
9thAug 2011

A touch of class

Posted by: Julia Hutchison, APA

A while ago I had the pleasure of taking part in a roundtable discussion all about the role of print. Sitting alongside me in a very grand meeting room in the Stationers' Hall near St Paul's were a number of senior media and marketing executives, all gathered to theorise and debate the future of print. Read more »

Posted in CMA blog
5thAug 2011

What's new in Content Marketing resesarch

This month: how brands need to use content more, the top searched-for items on the mobile, the secrets to an app's success, plus the rise and rise of the tablet and the changing habits of its users.   Read more »

5thAug 2011

Julia Hutchison responds to Campaigns Double Standards feature

The recent Double Standards feature in Campaign about how to tackle branded content has sparked debate within the industry. Read Julia Hutchison's response in today's magazine: Read more »

Posted in CMA news
5thAug 2011

Week in branded content: 5 August

This week sees ASOS magazine launch its first iPad app, Cedar wins big with multinational airline account, Sainbury's talks about the birds and the bees, the UK is becoming increasingly addicted to smartphones, AOL brings out Editions and the reach of branded content among Facebook friends. Read more »

Posted in
5thAug 2011

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