Posted by: Julia Hutchison, APA
A while ago I had the pleasure of taking part in a roundtable discussion all about the role of print. Sitting alongside me in a very grand meeting room in the Stationers' Hall near St Paul's were a number of senior media and marketing executives, all gathered to theorise and debate the future of print. Read more »
This month: how brands need to use content more, the top searched-for items on the mobile, the secrets to an app's success, plus the rise and rise of the tablet and the changing habits of its users. Read more »
The recent Double Standards feature in Campaign about how to tackle branded content has sparked debate within the industry. Read Julia Hutchison's response in today's magazine: Read more »
This week sees ASOS magazine launch its first iPad app, Cedar wins big with multinational airline account, Sainbury's talks about the birds and the bees, the UK is becoming increasingly addicted to smartphones, AOL brings out Editions and the reach of branded content among Facebook friends. Read more »
The deadline is now fast approaching (2nd Sept) to submit your entries into the APA's International Content Marketing Awards. Launched just last year, these are the only awards dedicated to recognising the best in customer publishing and content marketing.
The 2011 event has registered a record number of entries to date therefore to ensure your work is in with a chance of winning a prestigious award submit your work before the deadline of Friday 2nd September. Read more »