The recent Double Standards feature in Campaign about how to tackle branded content has sparked debate within the industry. Read Julia Hutchison's response in today's magazine: Read more »
This week sees ASOS magazine launch its first iPad app, Cedar wins big with multinational airline account, Sainbury's talks about the birds and the bees, the UK is becoming increasingly addicted to smartphones, AOL brings out Editions and the reach of branded content among Facebook friends. Read more »
The deadline is now fast approaching (2nd Sept) to submit your entries into the APA's International Content Marketing Awards. Launched just last year, these are the only awards dedicated to recognising the best in customer publishing and content marketing.
The 2011 event has registered a record number of entries to date therefore to ensure your work is in with a chance of winning a prestigious award submit your work before the deadline of Friday 2nd September. Read more »
Recent research from the DMA shows that brands have just two seconds to make an impression when targeting the email boxes of prospect customers. Julia Hutchison, COO at the APA, responds to the findings and discusses how organisations can encourage consumers to give up their time and engage with a brand. Read the full article here.
When is the right time to talk to your children about sex? The latest issue of Sainsbury's magazine, in store today, tackles the age-old issue of talking about the birds and the bees - as recent evidence shows good sex education actually delays sexual activity among youngsters. Read more »