The deadline is now fast approaching (2nd Sept) to submit your entries into the APA's International Content Marketing Awards. Launched just last year, these are the only awards dedicated to recognising the best in customer publishing and content marketing.
The 2011 event has registered a record number of entries to date therefore to ensure your work is in with a chance of winning a prestigious award submit your work before the deadline of Friday 2nd September. Read more »
Recent research from the DMA shows that brands have just two seconds to make an impression when targeting the email boxes of prospect customers. Julia Hutchison, COO at the APA, responds to the findings and discusses how organisations can encourage consumers to give up their time and engage with a brand. Read the full article here.
When is the right time to talk to your children about sex? The latest issue of Sainsbury's magazine, in store today, tackles the age-old issue of talking about the birds and the bees - as recent evidence shows good sex education actually delays sexual activity among youngsters. Read more »
River and Virgin Holidays are delighted to present the re-designed Summer 2011 issue of Rock & Roam, the magazine for Frequent Virgin Club members. Read more »
The app will contain content originally produced for the online version of the ASOS magazine as well as exclusive footage and features such as video and 360-degree views of clothing items. The magazine app will also let users update their shopping baskets directly from their iPads, but not purchase.