Content

A day to remember, and time to reflect

Posted by: Julia Hutchison, APA

I've just emerged from one of the busiest times in my working life. Organising the International Content Summit has, in the best tradition of massive undertakings, been exhausting but rewarding. The amount of work myself and my colleagues have put in has been paid off by the huge swell of fantastic feedback and industry response.     

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Posted in CMA blog
7thDec 2011

To app or not to app? The rise and rise of mobile

Posted by: Amanda Davie

Where's your mobile right now? Are you using it to read this content? Are you looking at an app? Are you browsing a web page? Are you on a call? Are you texting? Is it on the table next to you?  Has your five-year-old got their hands on it? When did you last let your mobile out of your sight for more than two minutes? Do you take your mobile to the bathroom with you? Will you happily let another person use it?     Read more »

Posted in CMA blog
7thDec 2011

Do customers know what they need to read?

Posted by: Paul Keers, Axon

Last week, another new digital communication was announced, whose content is assembled on the basis of a person's other online activity. There are several now, which draw upon Twitter feeds one follows, articles one "likes" or sources to which one subscribes, in order to aggregate "relevant" content. This one, I read, is "using personalisation and behavioural targeting to filter content",  "tracking the information users are reading frequently", in order to ensure that the content is "relevant".

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Posted in CMA blog
7thDec 2011

Making the most of lean-back 2.0

Posted by: Mark Rosselli, CPL

Clients increasingly ask the question: ‘Should we abandon print in favour of digital publishing?' The concept of ‘lean-back 2.0' may help inform our answers. Read more »

Posted in CMA blog
6thDec 2011

Its official: Christmas has begun

Posted by: Adrian Odds, River

Sunday the 26th November was the first Sunday in Advent. For you non-churchgoers, that means that Christmas is officially on, chocks away... Just four weekends and twenty something sleeps to go, kids! Read more »

Posted in CMA blog
6thDec 2011

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