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Week in branded content: 5 August
This week sees ASOS magazine launch its first iPad app, Cedar wins big with multinational airline account, Sainbury's talks about the birds and the bees, the UK is becoming increasingly addicted to smartphones, AOL brings out Editions and the reach of branded content among Facebook friends. Read more »
Week in branded content: 29 July
This week sees John Brown South Africa and Progressive Customer Publishing expand their portfolios; APA announces two new training courses; a survey finds young men in the UK mostly get their news online; why the time to invest in branded content is now; Promoted Tweets to appear in users' timelines; and who owns your social media account? Read more »
Spotted! Branded Content - Your M&S
This week's branded content spot is Your M&S by Redwood. Spotted whilst out shopping in store at M&S, then read from cover to cover on the bus home!
Spotted! is a chance to show off our members work just a little bit more. Via our Flickr and Twitter pages we will then be uploading our snaps to show examples of our members branded editorial content, as and when we spot them out and about in the real world. Read more »
Week in Branded Content: 22 July
This week sees FuturePlus launch its first ever client iPad editions, Wardour wins two-year British Airways contract, The River Group extends it's the Ramblers contract, Google+ soon to launch brand pages, and brands uses music as part of their social media arrays. Read more »
Week in branded content: 15 July
This week sees major launches from FuturePlus, Seven and August Media, Marketing Week takes a look at why multichannel content is still king, three-quarters of consumers prefer content marketing over ads and are brands failing to connect with consumers on social networks? Read More »
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