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In April 2010, the IPA Bellwether survey revealed that in the past three months UK companies increased marketing spend for the first time in two and a half years. As organisations begin to find their feet again, after what can only be described as a tough few months, there is one industry that has continued to see investment despite the financial difficulties - editorialised branded content.
We still have some spaces left at next week's APA Digital breakfast. The breakfast will be looking at how the best performing brands attract traffic online. Experts from the fields of analytics and web measurement reveal the key trends in content strategies. Book your place today. Read more »