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Exclusive offer for APA members

Exclusive offer for APA members

As part of a collaboration with the APA, Editorial Intelligence (ei) is offering you - exclusively as a member of the APA - a £100 discount on the Editorial Intelligence Club Membership - a network run for opinion formers providing stimulating ideas, discussion and high end networking. Find out more about membership to ei »

Posted in CMA news
6thMay 2010

Branded content is the bridge between brand and lifestyle

Branded content is the bridge between brand and lifestyle

In April 2010, the IPA Bellwether survey revealed that in the past three months UK companies increased marketing spend for the first time in two and a half years. As organisations begin to find their feet again, after what can only be described as a tough few months, there is one industry that has continued to see investment despite the financial difficulties - editorialised branded content.

  Read APA's Julia Hutchison's comment piece on cross-media editorialised branded content in the retail sector »

Posted in CMA news
5thMay 2010

How can brands attract online traffic? APA Digital Breakfast - Thurs 06 May

How can brands attract online traffic? APA Digital Breakfast - Thurs 6th May

We still have some spaces left at next week's APA Digital breakfast. The breakfast will be looking at how the best performing brands attract traffic online. Experts from the fields of analytics and web measurement reveal the key trends in content strategies. Book your place today. Read more »

Posted in CMA news
23rdApr 2010

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