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Why customer publishers should be talking to mummy bloggers
If you mentioned the term `mummy bloggers` to marketeers ten years ago, you would most likely have been met with vacant stares. Today the situation is somewhat different. Mummy bloggers have become very influential in both the US and the UK and for customer publishers launching online magazines for brands like supermarkets, reaching out to them is a must. Read more »
Sheilas' Wheels adds branded products
Women-only insurance brand Sheilas' Wheels, renowned for its singing 'sheilas' ads, is preparing to launch a range of branded products in an attempt to tap into fresh revenue streams. Read full article »
Customer publishing has hit the headlines once again this week. The Independent ran a story in which it discussed the future of media, noting the shift of high profile journalists taking on roles with brand led content websites. Last week we mentioned ASOS poaching Melissa Dick from ElleUK; this week sees Fiona Mcintosh, former editor in chief of Grazia and Bauer London Lifestyle taking up a post at e-commerce company my-wardrobe.com. Read more »
Branded content embraces the multichannel shopper
Integration is becoming a crucial element of branded content, with the FT recently reporting that digitally confident shoppers are driving technological enhancements within the retail environment. We explore the best approach to multichannel activity and how to ensure maximum consumer engagement in the digital age. Read more »
The week in branded content - iPad apps, Facebook versus the microsite and more
This week has seen Jaguar's iPad magazine app, John Lewis's new clothing catalogue, changes at ASOS, Facebook versus Twitter, why companies are shy of social media Read more »
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