Content

Females trust niche online communities

Recent US research has shown that females trust online communities specifically designed with them in mind - something that brands can learn from Read more »

2ndFeb 2011

To boldly go, where no content has gone before

As smart technology continues to gather apace we look at the opportunities brands have to engage their customers on the go. Read more »

Posted in
2ndFeb 2011

Mass mobile payments set to change brand engagement

Only two days after Facebook introduced its Deals feature in the UK and across Europe - a service which enables stores and brands to offer real-time offers to users who check-in using Facebook Places - comes the news that the mobile payment market nears mass-market adoption. Read more »

Posted in
2ndFeb 2011

ASDA magazine secures Maxine Clayman as new digital editor at Publicis Blueprint

Top print and online journalist, Maxine Clayman joins leading customer publishing company, Publicis Blueprint, as the editor of ASDA magazine online. The magazine is the fifth top customer publishing magazine, with a readership of close to 6 million. Read more »

Posted in Member news
1stFeb 2011

FanGager: the social media engagement tracking and loyalty programme

One issue that is concentrating the minds of many people in marketing and publishing at the moment is how to build up a large and loyal following for their brand in social media. However, once the brand has built up a community on Twitter and the Facebook what should the brand do to keep its fans coming back for more. Read more »

Posted in Media Coverage
1stFeb 2011

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