Content

This week in branded content

This week sees several new launches for customer publishing agencies, Google and Apple go head to head in the paid-for content game, Condé Nast opens a London newsagent, several interesting branded social media campaigns, and Debenham's reveals location-based mobile marketing takes a prominent role in its 2011 digital strategy. Read more »

Posted in CMA news
18thFeb 2011

Summersault Communications launches staff newsletter for GSH Group

Summersault Communications, which recently launched a customer publication division, are pleased to announce the launch of GOSH, a new internal newsletter for facilities and energy management specialist GSH Group. Read more »

Posted in Member news
17thFeb 2011

Axon to publish The Traveller in France

Axon Publishing have won the contract to publish the magazine The Traveller in France.

The magazine is produced on behalf of Atout France, the France Tourism Development Agency, and provides information and guidance for those planning a visit to France. Read more »

Posted in Member news
17thFeb 2011

Google launches content payment service One Pass

Just one day after Apple launched its new content subscription system, Google introduced its Google One Pass micropayment system yesterday evening. The service enables publishers that sign up to set the terms for access to their digital content. Read more »

Posted in Digital
17thFeb 2011

Consumer demand for branded content, the monetised model and convergence drives ABC success for customer magazines

Julia Hutchison, COO, APA

"The most recent ABC CCR shows that demand for branded content remains high. Despite the constraints placed on marketing budgets over the last six months; a concern for many channels, of the 23 branded titles that appear in the top 100 magazines by circulation and distribution, 65% have experienced growth. In a period where it would have been easy to reduce circulation, consumer demand for engaging and relevant content has demonstrated the value of the medium and underlined its dominance of the ABCs. ABC results »

Posted in Industry News
17thFeb 2011

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