Content

Axon to publish The Traveller in France

Axon Publishing have won the contract to publish the magazine The Traveller in France.

The magazine is produced on behalf of Atout France, the France Tourism Development Agency, and provides information and guidance for those planning a visit to France. Read more »

Posted in Member news
17thFeb 2011

Google launches content payment service One Pass

Just one day after Apple launched its new content subscription system, Google introduced its Google One Pass micropayment system yesterday evening. The service enables publishers that sign up to set the terms for access to their digital content. Read more »

Posted in Digital
17thFeb 2011

Consumer demand for branded content, the monetised model and convergence drives ABC success for customer magazines

Julia Hutchison, COO, APA

"The most recent ABC CCR shows that demand for branded content remains high. Despite the constraints placed on marketing budgets over the last six months; a concern for many channels, of the 23 branded titles that appear in the top 100 magazines by circulation and distribution, 65% have experienced growth. In a period where it would have been easy to reduce circulation, consumer demand for engaging and relevant content has demonstrated the value of the medium and underlined its dominance of the ABCs. ABC results »

Posted in Industry News
17thFeb 2011

August Media create a taster of the Butlins experience with a mini brochure

Award winning publishing agency, August Media have taken the 2011
new-look Butlins family brochure and created a smaller taster brochure. Read more »

Posted in Member news
16thFeb 2011

Editorial and Creative team bolstered at Summersault Communications

Summersault Communications has strenghtened its creative and editorial team with several new appointments.

Paul Lewis joins the agency as its Creative Director and will be driving forward the creative output of the award-winning employee and customer communications specialist Read more »

Posted in Member news
16thFeb 2011

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