Julia Hutchison, COO, APA
"The most recent ABC CCR shows that demand for branded content remains high. Despite the constraints placed on marketing budgets over the last six months; a concern for many channels, of the 23 branded titles that appear in the top 100 magazines by circulation and distribution, 65% have experienced growth. In a period where it would have been easy to reduce circulation, consumer demand for engaging and relevant content has demonstrated the value of the medium and underlined its dominance of the ABCs. ABC results »
Award winning publishing agency, August Media have taken the 2011
new-look Butlins family brochure and created a smaller taster brochure. Read more »
Summersault Communications has strenghtened its creative and editorial team with several new appointments.
Paul Lewis joins the agency as its Creative Director and will be driving forward the creative output of the award-winning employee and customer communications specialist Read more »
The APA (Association of Publishing Agencies) has improved its online offering by adding a jobs board to its website. This function enables members to post job adverts online and for potential candidates to respond by easily uploading their CV.
The jobs section is easy to use for both parties; it allows candidates to search for jobs and simply apply online via the APA website giving members the ability to easily find potential employees.
Have a look at the jobs board >>
As has been predicted for a while now Apple has announced the launch of a subscription service to all publishers of content-based apps on the App Store. From now on publishers can offer subs for magazines, setting both the price and the length of the subscription (weekly, monthly, bi-monthly, quarterly, bi-yearly or yearly). Read more »