The APA (Association of Publishing Agencies) has improved its online offering by adding a jobs board to its website. This function enables members to post job adverts online and for potential candidates to respond by easily uploading their CV.
The jobs section is easy to use for both parties; it allows candidates to search for jobs and simply apply online via the APA website giving members the ability to easily find potential employees.
Have a look at the jobs board >>
As has been predicted for a while now Apple has announced the launch of a subscription service to all publishers of content-based apps on the App Store. From now on publishers can offer subs for magazines, setting both the price and the length of the subscription (weekly, monthly, bi-monthly, quarterly, bi-yearly or yearly). Read more »
There has been a lot of talk recently online about the growth of so-called ‘content farms.' Epitomised by huge US company Demand Media, which recently held its IPO with a value of $1.5 billion, these are companies/sites which deliver huge amounts of content most of which is driven by key words and search terms. In other words they are specifically written to answer questions that people are searching for. Read more »
The Marketing Society's Question Time on February 17 will be hosted by media commentator and journalist Ray Snoddy, who presents the BBC's right-to-reply programme Newswatch
The panellists are all leading marketers, including Yonca Brunini from Google, Russell Morris from LOVEFiLM, Nick Blunden from the Economist Online, and Nimai Swaroop from RBS. Read more »