Publishing Expo is the event for the whole publishing industry and in 2011 it's all new; with a new location, the best education programme including an all new Keynote Programme created by the experts, new features, the most innovative suppliers and free access to the award winning Technology For Marketing & Advertising and Online Advertising and Affiliate Expo.
There a dedicated session that wil be discussing content marketing, with speakers including APA's Julia Hutchison and several APA members Read more »
This week sees new wins for customer publisher agencies, AOL acquires Huffington Post, several brands launch new Facebook campaigns, new survey shows why people ‘like' brands on Facebook and the sale of smartphones surpasses that of PCs for the first time ever. Read more »
Redactive and the Chartered Quality Institute have added www.qualityjobs.org.uk to their long-standing partnership. The jobs site launched last Thursday (3rd February) and within the first hour of launch the site had 8,000 page impressions, 4,500 visitors and 40 candidate registrations. Read more »
Superdrug's customer magazine, Dare, has gone through a major transformation this month and is setting new standards in interactive technology.
From the February issue Dare has been re-designed to mirror Superdrug's Take Another Look marketing message. The newly designed mini-mag targets new, existing and lapsed Superdrug customers and is distributed in-store and on the street in London, with street distribution expanding to eight major UK cities with the March issue. Read more »