Superdrug's customer magazine, Dare, has gone through a major transformation this month and is setting new standards in interactive technology.
From the February issue Dare has been re-designed to mirror Superdrug's Take Another Look marketing message. The newly designed mini-mag targets new, existing and lapsed Superdrug customers and is distributed in-store and on the street in London, with street distribution expanding to eight major UK cities with the March issue. Read more »
Rumours of an iPad 2 launch have been buzzing for a while on the Internet mainly stemming from a leaked image of what is thought to be an iPad 2 at CES in January 2011. These rumours intensified after reports that the new iPad was spotted at the launch of News Corp's The Daily. But what will the new iPad be like and what are the key features that Apple are likely to add to the device? Read more »
Lloydspharmacy, the community pharmacy chain, has awarded the contracts for both a new customer magazine, and its existing staff magazine, to Axon Publishing. Read more »
AOL has acquired one of the most popular sites in the US, the Huffington Post. It is the latest in a series of acquisitions for the company which has over the past few years invested heavily in high profile blogs such as TechCrunch, StyleList.com and Engadget. Read more »
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If you haven't managed to get a ticket for our digital breakfast discussing iPad Publishing tomorrow - Tues 8th Feb (and I am afraid they sold out weeks ago) don't fret. We'll be live blogging from the event at Apple UK here on the APA site tomorrow so you can find out exactly what Apple and other industry experts think about the device and how it will deliver opportunities for publishers.
You can also add your comments too, and even ask questions (which we can then ask the speakers for a direct reply).