Content

Luke Johnson talks about his love of dynamic trade associations

Luke Johnson, co-founder of Risk Capital Partners and chairman of the Royal Society of Arts writes, in his FT column this week, about his love of dynamic trade institutions and the services they offer. Having spoken at the APA's International Content Summit 2010, Johnson describes the event as an as an impressive and valuable event. Read the article in full here >> »

Posted in Industry News
4thFeb 2011

News Corp’s The Daily launches as “newspaper of 21st Century”, but will it revolutionise iPad journalism?

News Corporation's much talked about iPad-only newspaper The Daily was unveiled yesterday at the Guggenheim Museum in New York by Rupert Murdoch and Apple's Eddy Cue, who was standing in for company CEO Steve Jobs. At the launch Murdoch said the arrival of the iPad has forced journalists to "re-imagine our craft" and that "the magic of newspapers and blogs lies in their serendipity". It is this magic Murdoch now hopes to bring to The Daily - and with it the iPad. Read more »

Posted in
3rdFeb 2011

Females trust niche online communities

Recent US research has shown that females trust online communities specifically designed with them in mind - something that brands can learn from Read more »

2ndFeb 2011

To boldly go, where no content has gone before

As smart technology continues to gather apace we look at the opportunities brands have to engage their customers on the go. Read more »

Posted in
2ndFeb 2011

Mass mobile payments set to change brand engagement

Only two days after Facebook introduced its Deals feature in the UK and across Europe - a service which enables stores and brands to offer real-time offers to users who check-in using Facebook Places - comes the news that the mobile payment market nears mass-market adoption. Read more »

Posted in
2ndFeb 2011

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