Content

News Corp’s The Daily launches as “newspaper of 21st Century”, but will it revolutionise iPad journalism?

News Corporation's much talked about iPad-only newspaper The Daily was unveiled yesterday at the Guggenheim Museum in New York by Rupert Murdoch and Apple's Eddy Cue, who was standing in for company CEO Steve Jobs. At the launch Murdoch said the arrival of the iPad has forced journalists to "re-imagine our craft" and that "the magic of newspapers and blogs lies in their serendipity". It is this magic Murdoch now hopes to bring to The Daily - and with it the iPad. Read more »

Posted in
3rdFeb 2011

Females trust niche online communities

Recent US research has shown that females trust online communities specifically designed with them in mind - something that brands can learn from Read more »

2ndFeb 2011

To boldly go, where no content has gone before

As smart technology continues to gather apace we look at the opportunities brands have to engage their customers on the go. Read more »

Posted in
2ndFeb 2011

Mass mobile payments set to change brand engagement

Only two days after Facebook introduced its Deals feature in the UK and across Europe - a service which enables stores and brands to offer real-time offers to users who check-in using Facebook Places - comes the news that the mobile payment market nears mass-market adoption. Read more »

Posted in
2ndFeb 2011

ASDA magazine secures Maxine Clayman as new digital editor at Publicis Blueprint

Top print and online journalist, Maxine Clayman joins leading customer publishing company, Publicis Blueprint, as the editor of ASDA magazine online. The magazine is the fifth top customer publishing magazine, with a readership of close to 6 million. Read more »

Posted in Member news
1stFeb 2011

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