Content

This week in Branded Content

This week in branded content sees new wins for customer publishers, how brands can create an unforgettable customer experience, the ways in which social media will change online brand spend, and how Facebook remains as the hub for branded social media activity. Read more »

Posted in
28thJan 2011

Digital Breakfast - iPad 8th Feb - Now sold out

Our Feb Digital Breakfast on Tues 8th February, discussing content on the iPad, has now sold out. But watch this space as we are trying arrange a 2nd date so that more people can come along.

If you didn't managed to get a ticket, our next Digital Breakfast is on Tues 8th March about Web Design Trends, which will discuss the current trends in web design and typography, with a look at what's possible in html5, inspirational design ideas and how to ensure your web design stays on the cutting edge.

Book your place at the March Breakfast here >> Read more »

Posted in Other Events
28thJan 2011

Think announces new magazine for First Great Western

Think is pleased to announce that its latest magazine, Escape, produced for First Great Western, will be available on trains and at stations from Monday 31 January. Read more »

Posted in Member news
27thJan 2011

Marketing Magazine: special Customer Publishing report

Julia Hutchison opens a four page article in Marketing magazine dedicated to the customer publishing industry. It centres on how brands are turning to editorialised branded content to capture consumer  attention. An array of retail case studies are featured demonstrating how brands such as M&S, Mothercare, Asda, Sainsbury's and Ikea are using content to ensure they are a trusted companion to consumers. Read the article here >> Read more »

Posted in Industry News
26thJan 2011

Sunday heart Johnnie Boden

In one of the highest profile publishing pitches of the last 12 months, Sunday announced today (25 January 2011) that they have been appointed by Boden to deliver their customer loyalty communication.

Sunday's solution will be a genuinely pioneering departure from other retail customer magazines, and will break a number of magazine conventions along the way. Sunday felt strongly that Boden's unique brand meant that creating something extraordinary was essential. Read more »

Posted in Member news
26thJan 2011

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