This week in branded content sees a campaign to ‘rebrand' the institution of marriage, the launch of new digital publishing company Casis Media, ASOS plans Facebook store and AOL announces i-zine ‘Edition'. Read more »
Contract publisher Redactive has used specially developed software to launch a searchable online product and services directory on People Management, the HR website it produces on behalf of the Chartered Institute of Personnel and Development. Read more »
Two of the most successful B2B publishing entrepreneurs have started a new digital publishing company with the aim of turning it into a global media business.
Graham Sherren, founder and former Chairman and Chief Executive of Centaur Media, and Mike Bokaie, founder and former Chief Executive of Caspian Publishing, today announced the launch of Casis Media. Read more »
A couple of weeks before Christmas we caught up with August Media's Donna Hardie, who was crowned Editor of the Year in the 2010 APA International Customer Publishing Awards for her work on Completely London. The title, produced for the London estate agent Kinleigh Folkard & Hayward, was also awarded Launch of the Year and The Grand Prix. Read more »
New research shows that a third of UK consumers are now shopping via mobile. The rise in people accessing the Internet and now shopping via their phones is reflected in the increase of branded iPhone, and now iPad apps entering the market. Read more »