Content

Customer publishing and the iPad

We are approaching the year mark of the launch of Apple's iPad. Since we reviewed it in April 2010, thousands of inches have been written about 2010's most wanted gadget as consumers embraced the new platform. Over the past months, an increasing number of publishers have jumped on the chance to take be part of the growing market. Several are planning or have already released iPad versions of their magazines - we have even had iPad only magazines - that seek to interact with consumers on a new level. Read more »

Posted in Digital
14thJan 2011

Redactive forms new partnership with the Royal College of Physicians

Redactive Media Group has been selected to form a new partnership with the Royal College of Physicians to produce their quarterly membership magazine Commentary.

The Royal College of Physicians of London serves their 25,000 Members and Fellows and other medical professionals.  Its services include delivering examinations, training courses, continuous professional development and conferences; undertaking clinical audits; publishing guidelines through to maintain the College's historical collections. 

Commentary magazine is mailed to all members and is the college's principal communications vehicle. Read more »

Posted in Member news
14thJan 2011

A third of consumers now shopping via mobile

New research from ForeSee shows that consumers in the UK are using mobile phones more than ever for retail purposes. The research was part of a study of nearly 10,000 visitors to the biggest e-retail websites in the U.K

Read more about the research >> Read more »

11thJan 2011

Digital Breakfast: Content on the iPad - Tues 8th Feb

A one off APA Digital Breakfast special focusing on the iPad, in partnership with Apple, we will be discussing user behavior, publishing case studies and industry trends, business models and opportunities.

We hope to be holding the event at Apple, One Hanover Street. Read full synopsis and book your place at this sure to be sold out event »

Posted in Other Events
7thJan 2011

This week in branded content

This week in branded content sees the APA launch a jobs board on its website, Sunday is appointed by Vodafone UK, digital trend predictions for 2011, and the best branded content websites from the fashion industry. Read more »

Posted in
7thJan 2011

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