Content

Customer loyalty magazine targets cruise passengers

Staysure, provider of travel, home, motor, holiday home, funeral care plans and private medical insurance targeted at the over-50s market is placing their quarterly customer magazine across all the UK's cruise terminals.

Read in full on InPublishing >> Read more »

Posted in Industry News
7thJan 2011

BPS partnership with Redactive Media

Redactive Media Group and the British Psychological Society have agreed a partnership to enhance advertising opportunities with the Society.

London-based Redactive Media Group this week (4 January 2011) took over the advertising services for the Society's in-house monthly magazine The Psychologist. The five year contract includes all display and jobs advertising. It represents the premium advertising opportunity to reach over 48,000 Society members across all areas of psychology. Read more »

Posted in Member news
7thJan 2011

New Year catch-up: Stories you might have missed over the holidays

Happy New Year! We hope you have had a good holiday with lots of rest and family time. To make sure you get the best start possible to 2011, here's a round-up of what happened over the holidays. Read more »

Posted in
7thJan 2011

Key trend for 2011 is 'online customer publishing'

Great year opening feature article from Econsultancy, that's takes a look at what they think the 17 digital marketing trends for 2011 will be.

There are some great points that reflect discussions the APA have seen in 2010 from our guest speakers at our Digital Breakfasts in 2010 and the Content 2010 Summit. Notably item 6 is of most interest to customer publising, which lists the rise of ‘content marketing' and specifically ‘online customer publishing' in all its forms as a key trend for 2011. Read more »

Posted in Industry News
7thJan 2011

Vodafone UK appoints leading publishing agency to enhance monthly consumer and business magazines

Vodafone UK has appointed the publishing agency Sunday to deliver its consumer, business and dealer magazines.
 
The new look magazines will be launched in the first quarter of 2011 focusing on delivering an outstanding reader experience that builds sales and increases customer retention to drive Vodafone's business in the UK. The content will also be used in social media and other digital channels. Read more »

Posted in Member news
7thJan 2011

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