Video has moved to become a central part of content marketing strategies, with video budgets set to accelerate further over the coming year, according to a new study by the Content Marketing Association. 71% of content marketers believe that brands aren’t investing enough in video content. Read more »
It was the most anticipated launch of 2010. Now, almost one year later, the uptake of the iPad has been astonishing with over 15 million of the devices already sold. It has also sparked a scramble among the company's rivals to deliver competitive products with Blackberry, Motorola, Samsung and LG all about to offer their own new tablets.
But what impact has it had on the publishing industry? It is really about to become the saviour of publishing as some media companies have suggested? Here's a quick round up of the first year of the iPad. Read more »
Skillset is very pleased to announce that the Resources Director of Redwood Publishing, Matthew Prior, has been appointed as the new Chair of its Publishing Skills Council. Read more »