Content

Skillset appoints Matthew Prior as Chair of its Publishing Skills Council

Skillset is very pleased to announce that the Resources Director of Redwood Publishing, Matthew Prior, has been appointed as the new Chair of its Publishing Skills Council. Read more »

Posted in Industry News
31stJan 2011

Marketing Magazine: special Customer Publishing report

Julia Hutchison opens a four page article in Marketing magazine dedicated to the customer publishing industry. It centres on how brands are turning to editorialised branded content to capture consumer  attention. An array of retail case studies are featured demonstrating how brands such as M&S, Mothercare, Asda, Sainsbury's and Ikea are using content to ensure they are a trusted companion to consumers. Read the article here >> Read more »

Posted in Industry News
26thJan 2011

Sherren and Bokaie team up to launch new digital media company

Two of the most successful B2B publishing entrepreneurs have started a new digital publishing company with the aim of turning it into a global media business.

Graham Sherren, founder and former Chairman and Chief Executive of Centaur Media, and Mike Bokaie, founder and former Chief Executive of Caspian Publishing, today announced the launch of Casis Media. Read more »

Posted in Industry News
19thJan 2011

Customer loyalty magazine targets cruise passengers

Staysure, provider of travel, home, motor, holiday home, funeral care plans and private medical insurance targeted at the over-50s market is placing their quarterly customer magazine across all the UK's cruise terminals.

Read in full on InPublishing >> Read more »

Posted in Industry News
7thJan 2011

Key trend for 2011 is 'online customer publishing'

Great year opening feature article from Econsultancy, that's takes a look at what they think the 17 digital marketing trends for 2011 will be.

There are some great points that reflect discussions the APA have seen in 2010 from our guest speakers at our Digital Breakfasts in 2010 and the Content 2010 Summit. Notably item 6 is of most interest to customer publising, which lists the rise of ‘content marketing' and specifically ‘online customer publishing' in all its forms as a key trend for 2011. Read more »

Posted in Industry News
7thJan 2011