The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced a record number of members joining the association this month. This follows the move to broaden its membership policy – opening up to media agencies in late 2013, media owners in June 2014 and brands in September 2014. Read more »
It was the most anticipated launch of 2010. Now, almost one year later, the uptake of the iPad has been astonishing with over 15 million of the devices already sold. It has also sparked a scramble among the company's rivals to deliver competitive products with Blackberry, Motorola, Samsung and LG all about to offer their own new tablets.
But what impact has it had on the publishing industry? It is really about to become the saviour of publishing as some media companies have suggested? Here's a quick round up of the first year of the iPad. Read more »
Skillset is very pleased to announce that the Resources Director of Redwood Publishing, Matthew Prior, has been appointed as the new Chair of its Publishing Skills Council. Read more »
This week in branded content sees new wins for customer publishers, how brands can create an unforgettable customer experience, the ways in which social media will change online brand spend, and how Facebook remains as the hub for branded social media activity. Read more »