This week in branded content sees new wins for customer publishers, how brands can create an unforgettable customer experience, the ways in which social media will change online brand spend, and how Facebook remains as the hub for branded social media activity. Read more »
Our Feb Digital Breakfast on Tues 8th February, discussing content on the iPad, has now sold out. But watch this space as we are trying arrange a 2nd date so that more people can come along.
If you didn't managed to get a ticket, our next Digital Breakfast is on Tues 8th March about Web Design Trends, which will discuss the current trends in web design and typography, with a look at what's possible in html5, inspirational design ideas and how to ensure your web design stays on the cutting edge.
Think is pleased to announce that its latest magazine, Escape, produced for First Great Western, will be available on trains and at stations from Monday 31 January. Read more »
Julia Hutchison opens a four page article in Marketing magazine dedicated to the customer publishing industry. It centres on how brands are turning to editorialised branded content to capture consumer attention. An array of retail case studies are featured demonstrating how brands such as M&S, Mothercare, Asda, Sainsbury's and Ikea are using content to ensure they are a trusted companion to consumers. Read the article here >> Read more »
In one of the highest profile publishing pitches of the last 12 months, Sunday announced today (25 January 2011) that they have been appointed by Boden to deliver their customer loyalty communication.
Sunday's solution will be a genuinely pioneering departure from other retail customer magazines, and will break a number of magazine conventions along the way. Sunday felt strongly that Boden's unique brand meant that creating something extraordinary was essential. Read more »