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The latest Content Marketing research: October
This month, we look at the surge in app downloads and how UK brand owners are still struggling to prove marketing ROI. Read more »
It is tempting to assume that everyone uses the Internet. However, that is not true as there are 9.8m adults - or just under 20% - who have not used the Internet in the past year. Read more »
Online grocery shoppers have an above average propensity to respond to direct mail and they welcome mail that is appropriate, provides them with offers and incentives or useful information. Read more »
Monthly research presentation: Brands & Social Media
This month's presentation features new global research from InSites Consulting. The presentation outlines how social network users both engage with brands and how they expect brands to behave on social networks. In addition, data from comScore and Facebook demonstrates how brands can broaden their footprint by engaging with friends of fans. Read more »
The latest Content Marketing research
This month, we discover how social networks are impacting on buying habits, how online and offline word of mouth are working together, and why online sales of luxury goods are expected to rise by 20 per cent a year. Read more »
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