Content

Seven fashion brands that are embracing online branded content

Online branded content is set to be one of the biggest trends of 2011. Retail brands - in particular fashion brands - are looking to become more than just a commodity; they want to be a lifestyle. And, as APA's Julia Hutchinson noted ahead of the International Content Summit last year, branded content is the bridge between brand and lifestyle.

As we predict that more fashion brands will turn to branded online content, we have taken a closer look at seven brands that have already taken the step towards a digital content future. Read more »

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Posted in Digital
24thJan 2011

Sappi UK Wins Best Paper Supplier Award

Paper supplier Sappi UK has received a top accolade from the Periodical Publishers Association (PPA).

The PPA, trade body for the UK publishing industry, announced Sappi as the Magazine Paper Manufacturer of the Year at the PPA Production and Environment awards Read more »

Posted in Member news
24thJan 2011

London 2012 programmes to be produced and printed in UK

The London Organising Committee of the Olympic Games and Parlaympic Games (LOCOG) has confirmed that its official event and daily programmes will be produced and printed in the UK by Haymarket Media Group.  Read more »

Posted in Member news
24thJan 2011

This week in branded content

This week in branded content sees a campaign to ‘rebrand' the institution of marriage, the launch of new digital publishing company Casis Media, ASOS plans Facebook store and AOL announces i-zine ‘Edition'. Read more »

Posted in
21stJan 2011

Redactive and the CIPD add online directories to the People Management portfolio

Contract publisher Redactive has used specially developed software to launch a searchable online product and services directory on People Management, the HR website it produces on behalf of the Chartered Institute of Personnel and Development. Read more »

Posted in Member news
21stJan 2011

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