Online branded content is set to be one of the biggest trends of 2011. Retail brands - in particular fashion brands - are looking to become more than just a commodity; they want to be a lifestyle. And, as APA's Julia Hutchinson noted ahead of the International Content Summit last year, branded content is the bridge between brand and lifestyle.
As we predict that more fashion brands will turn to branded online content, we have taken a closer look at seven brands that have already taken the step towards a digital content future. Read more »1Comments
Paper supplier Sappi UK has received a top accolade from the Periodical Publishers Association (PPA).
The PPA, trade body for the UK publishing industry, announced Sappi as the Magazine Paper Manufacturer of the Year at the PPA Production and Environment awards Read more »
The London Organising Committee of the Olympic Games and Parlaympic Games (LOCOG) has confirmed that its official event and daily programmes will be produced and printed in the UK by Haymarket Media Group. Read more »
This week in branded content sees a campaign to ‘rebrand' the institution of marriage, the launch of new digital publishing company Casis Media, ASOS plans Facebook store and AOL announces i-zine ‘Edition'. Read more »
Contract publisher Redactive has used specially developed software to launch a searchable online product and services directory on People Management, the HR website it produces on behalf of the Chartered Institute of Personnel and Development. Read more »