Julia Hutchison opens a four page article in Marketing magazine dedicated to the customer publishing industry. It centres on how brands are turning to editorialised branded content to capture consumer attention. An array of retail case studies are featured demonstrating how brands such as M&S, Mothercare, Asda, Sainsbury's and Ikea are using content to ensure they are a trusted companion to consumers. Read the article here >> Read more »
In one of the highest profile publishing pitches of the last 12 months, Sunday announced today (25 January 2011) that they have been appointed by Boden to deliver their customer loyalty communication.
Sunday's solution will be a genuinely pioneering departure from other retail customer magazines, and will break a number of magazine conventions along the way. Sunday felt strongly that Boden's unique brand meant that creating something extraordinary was essential. Read more »
Custom Content Conference 2011
Location: Charleston, South Carolina
Date: March 23- 25
The Custom Content Conference is a two-day event featuring a series of high-level marketing conversations focused on the latest content trends and strategies. Speakers represent a variety of disciplines and engage attendees in conversation about improving content, building stronger brands, and exploring new methods to monetize custom media programs across print and digital landscapes. Hear from CBS, Mojiva, Mazda North America, Big Fish Marketing, Aetna, and more.
APA Members receive the CCC-Member rate when registering with code: APA (http://www.custompublishingcouncil.com/ccc2011.asp) Read more »
Online branded content is set to be one of the biggest trends of 2011. Retail brands - in particular fashion brands - are looking to become more than just a commodity; they want to be a lifestyle. And, as APA's Julia Hutchinson noted ahead of the International Content Summit last year, branded content is the bridge between brand and lifestyle.
As we predict that more fashion brands will turn to branded online content, we have taken a closer look at seven brands that have already taken the step towards a digital content future. Read more »1Comments
Paper supplier Sappi UK has received a top accolade from the Periodical Publishers Association (PPA).
The PPA, trade body for the UK publishing industry, announced Sappi as the Magazine Paper Manufacturer of the Year at the PPA Production and Environment awards Read more »