Reserch monthly presentation: TGI responses to direct mail

The Royal Mail Media Centre has conducted some recent analysis on TGI regarding responses to direct mail. We've taken this analysis and looked to see if there are any differences between recent readers of customer magazines and non-readers. The results show that customer magazine readers are more likely to respond and purchase as a result of receiving direct mail. Read more »

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Brand and marketing research

This month we have a real international flavour to our research round-up. We look at how digital reading is now matching print across the globe, why smartphone sales are soaring and PC sales are in decline, and how the Facebook ‘Like' button is gaining power in the US. Read more »

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Customers prefer to be contacted by direct mail

A presentation from royal Mail's Mail Media Centre, that makes the case as to why Britain's leading advertisers should use mail as part of their mix. They asked the Ebiquity Rapport panel of 2,800 adults by which media they preferred to be contacted by existing suppliers. Read more »

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Apple’s iPad boosts our Work, Rest and Play, says the Latest Data from Seven’s ‘Generation i’ Survey

The iPad is increasing business productivity and changing the way we do business on the move. According to the latest data released today, from Seven's ‘Generation i' survey, iPad owners who use the device for business say they spent more time working since they got their iPad (up 10% net). Read more »

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Consumers show appetite for branded content through Apps

Owners of iPads want free apps that are associated with brands, according to new research by the APA (Association of Publishing Agencies). The research revealed that 73% of respondents would opt to download a free app associated with a brand over a non-branded paid for application, demonstrating the value branded content holds for consumers. Read more »

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