This week in branded content sees customer publishers add to their portfolios; a lot of noise in the media surrounding publishing on the iPad; social commerce might be the next thing: and OfCom tells brands and celebrities to disclose sponsored Tweets. Read more »
London agencies Publicis Dialog and Publicis Blueprint have jointly created a campaign to ‘rebrand' the institution of marriage, at a time when marriage rates are falling to an all time low. The work was developed to run in the Valentine's issue of national women's glossy, SHE magazine, which has a monthly circulation of 150,000. Read more »1Comments
Have you booked your place yet for our iPad Digital Breakfast special? Tickets are selling out fast, for our most popular breakfast to date.
We have Mike Burgess, Head of Digital, Seven Squared discussing his learnings on Project, the Virgin magazine app. Giles Colborne, CX Partners presenting the latest iPad research, and an Apple representation dicussing business models on the iPad. And you also get a peak into the Apple offices! Book your place at the breakfast »
Are you ready to hit the ground running in 2011? This special webinar series, brought to you by Brightcove, will show you how to tap into these trends and reach your goals in the coming year. Expert-led sessions are full of tips and tricks to ensure the success of your organization's online video strategy.
We are approaching the year mark of the launch of Apple's iPad. Since we reviewed it in April 2010, thousands of inches have been written about 2010's most wanted gadget as consumers embraced the new platform. Over the past months, an increasing number of publishers have jumped on the chance to take be part of the growing market. Several are planning or have already released iPad versions of their magazines - we have even had iPad only magazines - that seek to interact with consumers on a new level. Read more »