This week in branded content sees the APA launch a jobs board on its website, Sunday is appointed by Vodafone UK, digital trend predictions for 2011, and the best branded content websites from the fashion industry. Read more »
Staysure, provider of travel, home, motor, holiday home, funeral care plans and private medical insurance targeted at the over-50s market is placing their quarterly customer magazine across all the UK's cruise terminals.
Redactive Media Group and the British Psychological Society have agreed a partnership to enhance advertising opportunities with the Society.
London-based Redactive Media Group this week (4 January 2011) took over the advertising services for the Society's in-house monthly magazine The Psychologist. The five year contract includes all display and jobs advertising. It represents the premium advertising opportunity to reach over 48,000 Society members across all areas of psychology. Read more »
Happy New Year! We hope you have had a good holiday with lots of rest and family time. To make sure you get the best start possible to 2011, here's a round-up of what happened over the holidays. Read more »
Great year opening feature article from Econsultancy, that's takes a look at what they think the 17 digital marketing trends for 2011 will be.
There are some great points that reflect discussions the APA have seen in 2010 from our guest speakers at our Digital Breakfasts in 2010 and the Content 2010 Summit. Notably item 6 is of most interest to customer publising, which lists the rise of ‘content marketing' and specifically ‘online customer publishing' in all its forms as a key trend for 2011. Read more »