Redactive Media Group and the British Psychological Society have agreed a partnership to enhance advertising opportunities with the Society.
London-based Redactive Media Group this week (4 January 2011) took over the advertising services for the Society's in-house monthly magazine The Psychologist. The five year contract includes all display and jobs advertising. It represents the premium advertising opportunity to reach over 48,000 Society members across all areas of psychology. Read more »
Happy New Year! We hope you have had a good holiday with lots of rest and family time. To make sure you get the best start possible to 2011, here's a round-up of what happened over the holidays. Read more »
Great year opening feature article from Econsultancy, that's takes a look at what they think the 17 digital marketing trends for 2011 will be.
There are some great points that reflect discussions the APA have seen in 2010 from our guest speakers at our Digital Breakfasts in 2010 and the Content 2010 Summit. Notably item 6 is of most interest to customer publising, which lists the rise of ‘content marketing' and specifically ‘online customer publishing' in all its forms as a key trend for 2011. Read more »
Vodafone UK has appointed the publishing agency Sunday to deliver its consumer, business and dealer magazines.
The new look magazines will be launched in the first quarter of 2011 focusing on delivering an outstanding reader experience that builds sales and increases customer retention to drive Vodafone's business in the UK. The content will also be used in social media and other digital channels. Read more »
In the past six months many publishers have been preoccupied with iPad apps, and rightly so. However, with over 73 million iPhones sold worldwide to date, it is important to not forget the market of opportunities to engage with consumers. iPhone apps from customer publishers are rare so far, but we are certain to see more appear in the next twelve months. Read more »