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Week in branded content: 29 July

This week sees John Brown South Africa and Progressive Customer Publishing expand their portfolios; APA announces two new training courses; a survey finds young men in the UK mostly get their news online; why the time to invest in branded content is now; Promoted Tweets to appear in users' timelines; and who owns your social media account?  Read more »

Posted in
29thJul 2011

Award winning magazine goes digital

Nikon Pro, the award winning professional photography magazine will soon be available as a magazine app for the iPad.

Editor of Nikon Pro, Laurence Akers said, "Cedar Communications has been providing Nikon Europe's essential marketing tool in the shape of a print version since 1995, so we're delighted to be extending our relationship with the premier brand to a digital version." Read more »

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Posted in Member news
29thJul 2011

Cedar wins Virgin, Vueling, BA task

The customer publisher Cedar has won a new multinational contract for three airlines. Cedar will handle the inflight retail magazines for Virgin Atlantic Airways, British Airways and Spain's second largest carrier, Vueling. Read more »

Posted in Member news
29thJul 2011

ICAEW appoints Progressive Customer Publishing to handle its magazine and newsletter portfolio

ICAEW, a world leader of the accountancy and finance profession, has appointed Progressive Customer Publishing (PCP) to handle its magazine and newsletter portfolio after a competitive tender. Read more »

Posted in Industry News
29thJul 2011

Tick tock: too late you missed them

Research shows that brands have just two seconds to make an impression when targeting the email inboxes of prospect customers. Added to this is the depressing stat that over half of people will delete the email without even opening it. Read more »

28thJul 2011

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