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Brand Event Awards shortlist revealed
Event and Marketing magazines have announced the shortlist for the inaugural Brand Event Awards and the APA has been shortlisted in the media sector for the International Content Summit 2010. Read more »
APA coverage: Marketing feature on Content Summit 2011
Feature article about APA's International Content Summit in this week, that highlights the speakers and themes, with comments from Julia Hutchison. You can read it in full here >> Read more »
Week in content marketing: 14 October 2011
This week sees the 2011 APA International Content Marketing Awards shortlist being announced in what is a record-breaking year with an 16% increase in submissions compared to last year, the Content Summit adds more speakers to its impressive line-up, D&D London and Seven announce new online magazine for London restaurants and diners, new reader survey shows the positive impact of customer magazines for brands and Manchester City becomes first Premier League YouTube partner. Read more »
New APA 2011/2012 Directory launched
The brand new 2011 APA Directory is launched today, featuring the very latest news, theories and opinions in the world of content marketing, alongside listing of APA member agencies and affilates. Click here to find out more and to order your free copy. Read more »
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Just two seconds to make an impression
Julia Hutchison, COO, APA, on the value of content marketing...
Research shows that brands have just two seconds to make an impression when targeting the email inboxes of prospect customers. Added to this is the depressing statistic that over half of people will delete the email without even opening it. Read more »
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