Video has moved to become a central part of content marketing strategies, with video budgets set to accelerate further over the coming year, according to a new study by the Content Marketing Association. 71% of content marketers believe that brands aren’t investing enough in video content. Read more »
Early bird tickets have now sold out for the 2011 APA International Content Summit, proving that this year's summit is more popular than ever. But you still have a chance to bag yourself a bargain, as we have released a 2nd batch of tickets all with £50 off full price, but you'll need to be quick as they are selling out fast.
We are also pleased to welcome two new speakers Ruth Spencer, Director of Insight, Loyalty and Multi-Channel, Boots UK and Richard Charkin is Executive Director of Bloomsbury Publishing Plc joining the line up Read more »
This week sees John Brown South Africa and Progressive Customer Publishing expand their portfolios; APA announces two new training courses; a survey finds young men in the UK mostly get their news online; why the time to invest in branded content is now; Promoted Tweets to appear in users' timelines; and who owns your social media account? Read more »
Nikon Pro, the award winning professional photography magazine will soon be available as a magazine app for the iPad.
Editor of Nikon Pro, Laurence Akers said, "Cedar Communications has been providing Nikon Europe's essential marketing tool in the shape of a print version since 1995, so we're delighted to be extending our relationship with the premier brand to a digital version." Read more »