The Content Marketing Association (CMA), the industry body for the content marketing industry, has linked up with the top specialist agency search and consultancy Roth Observatory International (ROI). It’s the first such arrangement for each party. Read more »
The Content Marketing Association has linked up with the top specialist agency search and consultancy Roth Observatory International . It’s the first such arrangement for each party. CMA consultant editor Dominic Mills finds out what’s behind the move. Read more »
The CMA, the industry body for the content marketing industry, has announced that awards entries have now opened for its sixth annual International Content Marketing Awards. Read more »
Early bird tickets have now sold out for the 2011 APA International Content Summit, proving that this year's summit is more popular than ever. But you still have a chance to bag yourself a bargain, as we have released a 2nd batch of tickets all with £50 off full price, but you'll need to be quick as they are selling out fast.
We are also pleased to welcome two new speakers Ruth Spencer, Director of Insight, Loyalty and Multi-Channel, Boots UK and Richard Charkin is Executive Director of Bloomsbury Publishing Plc joining the line up Read more »
This week sees John Brown South Africa and Progressive Customer Publishing expand their portfolios; APA announces two new training courses; a survey finds young men in the UK mostly get their news online; why the time to invest in branded content is now; Promoted Tweets to appear in users' timelines; and who owns your social media account? Read more »